I'd love to be advertising them for cheaper, but there's next to no margin in one, Holden has increased the RRP on them (and dealer invoice cost) plus there's no bonuses on them as well, which effectively means that the V8's owe around $4,000 more than a Series 1 runout. If I could get a real person seriously interested in actually buying one, rather than just 'considering it' I'd sell one below cost just to move them along. The WA economy is extremely shaky at the moment, everyone is very negative and it's having an effect on all brands, not just Holden.
Most WA dealers have barely sold any V8's, whereas the East Coast is doing quite well (from what we're hearing anyway). You can blame the dealers all you want, but at the end of the day our margins have been cut as well, it's the manufacturer's who are making the real money on the cars. We make the majority of our profit from financing, servicing and parts. There's bugger all money in the actual metal.